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Of course each case is different, but if you overprocess your hair and are using color incorrectly you do risk damaging your locks. Which is why I always suggest getting your hair professionally colored. Things such as color, relaxers, flat irons combined can really mess up your hair. Especially if you use these items on a daily basis. In order to prevent damage from happening you should get process done every 4-6 weeks, and color highlights every 2-3 months. You should always try to moisturize your colored treated hair with color treated shampoo and conditioner and always get hair masks or deep conditioner treatments at least once or twice a week to keep your hair healthy.
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